Marketing Analyst Job at Ximeng Industrial (Hangzhou) Co., Ltd, China

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  • Ximeng Industrial (Hangzhou) Co., Ltd
  • China

Job Description

About the Role: We are seeking a detail-oriented and data-savvy Marketing Analyst to join our growing team. This role is integral to driving operational efficiency, marketing insights, and sales alignment at Diversitech Global. The ideal candidate will have a strong analytical mindset and a passion for uncovering insights that optimize our sales and marketing efforts. Key Responsibilities:

  • Cross-Team Collaboration: Create and manage monthly content and operational plans involving Marketing, Sales, and RevOps teams.
  • Performance Tracking: Use tools like Google Analytics and Google Tag Manager to measure campaign effectiveness, track website activity, and set up detailed conversion tracking.
  • KPI Analysis: Monitor key metrics (e.g., CTR, CVR, CAC, LTV, and ROI) to evaluate campaign success and customer acquisition efficiency.
  • Data Visualization: Leverage SQL, Looker Studio, or similar tools to create actionable reports for web traffic, social media performance, and lead generation activities.
  • Problem-Solving: Analyze campaign results to identify areas for improvement, troubleshoot low conversions, and propose data-driven strategies to optimize outcomes.
  • Content Insights: Collaborate with marketing teams to tailor reports that provide insights into social media, email campaigns, and content strategies.
  • Data Ownership: Ensure data accuracy and completeness in reports, address gaps, and propose solutions for inaccessible data.
  • Learning and Growth: Stay up-to-date on the latest trends, tools, and technologies in marketing analytics and RevOps.
Ideal Candidate Profile:
  • Strong knowledge of key marketing metrics and formulas (e.g., CTR, CVR, CAC, LTV, ROI).
  • Hands-on experience with Google Analytics, Google Tag Manager, SQL, and visualization tools (Looker Studio preferred).
  • Ability to collaborate across departments and balance competing priorities.
  • Passion for using data to inform decisions and solve challenges.
  • Proactive and organized, with excellent communication skills.

Job Tags

Full time,

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